读书

读书 获得心灵学识的滋养                                                                                By Mark 周保才


http://www.zhoubaocai.com

 

《营销策划》

策划:要对整个项目运作过程加以动态的把握。

原理:是整合原理、人本原理、差异原理和效益原理。  

 

 

《消费者行为学》

关键:消费者需求研究。

市场中的人们:在今天的全球文化中,消费者往往对能将他们“送往”不同地方领略异域文化差异的产品和服务喜爱有加。

评价企业最很重要的标准:员工培训、商业道德和环境问题。

营销的一个基本目标:是引起人们认识到需要的存在,而不是创造需要。

学习:是由经验引起的相对比较长久的行为改变。

 

 

《市场营销》

疑问:劝说营销已经过时?

关键: 创造一个你能成为第一的新领域。 如果一个公司在一个潜在客户心智有一个代名词,那么这个公司必定成功。

阶梯定律,在潜在的顾客心智中,我处于阶梯的第几层?

 

 

《营销革命3.0》

 

作者:菲利普.科特勒

出版:机械工业出版社

简介:《3.0营销》清晰地阐释了三位作者的主要观点,同时提供了丰富的实际营销案例,可以帮助企业成功展开3.0营销。

在这个新的营销时代中,消费者已经意识到自己的购买力具有全球影响力,他们会因此改变自己的消费行为,同时积极影响周围人的消费选择。

本书详细解释了企业应当如何参与这种消费者之间的对话,如何在全球范围内积极进行品牌定位,以及如何与越来越主动自觉的消费者保持成功合作。

阅读链接

 

 

《忏悔录》

作者:圣.奥古斯丁

出版:中国对外翻译出版有限公司

简介:再没有比《忏悔录》更能体现出记忆和期待之于幸福的意义的了。在本书的开头,奥古斯丁点明了贯穿全书的两大主题:寻找自我,寻找上帝。

人之所以悲惨,根本原因就在于他失去了自我,而之所以失去自我,乃是因为失去了上帝;人要获得幸福,就必须在寻找上帝的过程中发现真正的自我。

记忆和期待的意义就在于,只有通过记忆和期待,人才能实现这一双重的寻找。实际上,这双重的寻找可以归结于一个问题:人和上帝的关系。

阅读链接

 

《哈佛家训》

作者:哈耶克

出版:山西大学出版社

简介:哈佛很多诺贝尔得奖的摇篮,本书的故事可以从中找到一些原因,很多故事不是用来读的,你完全可以把它们背下来,因此会更加收益,当然也应当推荐给更多的人。

当当阅读       更多阅读
《九型人格》

作者:帕尔默

出版:华夏出版社

简介:海伦·帕尔默,九型人格的一代宗师。钻研九型人格已超过三十年,是九型人格理论的世界权威专家,著有多本“九型人格”著作,包括全球最畅销书《九型人格》及《职场和恋爱中的九型人格》,现已有二十二个国家的译本。

阅读链接

 

已有36 条评论回复文章: "读书"

  • best seo techniques 07:04 下午 26/3/2020

    I was looking for this thanks for the share.

  • Sonia 10:08 下午 26/3/2020

    Thanks a lot for the blog.Really thank you! Fantastic.

  • IaаАа’б‚Т€ТšаЂаŒаАа’б‚Т€ТžаБТžm glad to become a visitor in this pure web site, regards for this rare info!

  • cua luoi chong muoi 12:32 上午 27/3/2020

    Very good article. I will be going through a few of these issues as well..

  • Teresa 03:25 上午 27/3/2020

    Simply wanna remark that you have a very decent internet site , I love the pattern it actually stands out.

  • carole 06:20 上午 27/3/2020

    There may be noticeably a bundle to find out about this. I assume you made sure good points in options also.

  • can ho 9x next gen 09:43 上午 27/3/2020

    This is a topic that as near to my heart Thank you! Where are your contact details though?

  • suba suba 01:25 下午 27/3/2020

    VxbTbf Major thankies for the post.Really looking forward to read more. Really Great. buy viagra here

  • go to 10:35 下午 27/3/2020

    Major thankies for the blog.Thanks Again. Awesome.

  • CBD gummies 10:48 下午 27/3/2020

    Very nice post. I just stumbled upon your blog and
    wanted to say that I have truly enjoyed surfing around your blog
    posts. In any case I’ll be subscribing to your rss feed
    and I hope you write again soon!

  • CBD gummies 10:53 下午 27/3/2020

    You could definitely see your expertise in the article you write.
    The world hopes for more passionate writers like you who are not afraid to say how they believe.
    At all times go after your heart.

  • click for more 01:54 上午 28/3/2020

    This is one awesome article.Really looking forward to read more. Much obliged.

  • Lee el analisis completo 07:45 上午 28/3/2020

    Informative article, totally what I wanted to find.

  • Constance 10:38 上午 28/3/2020

    the time to read or visit the subject material or web-sites we ave linked to below the

  • Vivian 01:33 下午 28/3/2020

    publish was once good. I do not understand who you might be however

  • Vincent 04:27 下午 28/3/2020

    You have made some really good points there. I looked on the net for more info about the issue and found most individuals will go along with your views on this site.

  • หนังโป๊ 08:53 下午 28/3/2020

    your website, how can i subscribe for a blog website? The

  • Rose 02:43 上午 29/3/2020

    Thanks for the article post.Thanks Again. Cool.

  • Silva 05:38 上午 29/3/2020

    to make your diet better. A majority of these industrial-strength models that are experiencing incorporate not just in bistros very well

  • rust creative server 08:31 上午 29/3/2020

    This is one awesome blog.Thanks Again. Cool.

  • see here 03:14 上午 30/3/2020

    Voyance web arnaque theme astrologique gratuit en ligne

  • imp source 05:35 上午 30/3/2020

    I truly appreciate this blog post.Really looking forward to read more. Cool.

  • dewapoker 07:30 下午 30/3/2020

    Usually I don at read post on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Thanks, quite nice article.

  • outbound bandungan 11:09 下午 30/3/2020

    Thank you for your article post.Thanks Again. Great.

  • Porn Tubes 12:22 上午 31/3/2020

    Motyvacija kaip tvai galt padti savo vaikams Gimtasis odis

  • CBD pills 01:35 上午 31/3/2020

    Its hard to find good help I am regularly proclaiming that its hard to procure good help, but here is

  • deejay 03:55 上午 31/3/2020

    properly, incorporating a lot more colours on your everyday life.

  • I will right away grab your rss as I can at find your e-mail subscription link or e-newsletter service. Do you ave any? Kindly let me know in order that I could subscribe. Thanks.

  • Solve Design Problem 06:29 下午 01/4/2020

    Im thankful for the blog.Thanks Again. Really Great.

  • hash canada online 09:05 下午 01/4/2020

    Really a nice post. Thx for this article

  • vibrating panties canada 11:40 下午 01/4/2020

    This really answered the drawback, thanks!

  • sergio 02:51 上午 02/4/2020

    The place else may anybody get that type of info in

  • fields 04:02 上午 02/4/2020

    Im grateful for the blog article.Really thank you! Want more.

  • webb 06:24 上午 02/4/2020

    Thanks a lot for the blog post.Really thank you! Really Great.

  • 2020 waec expo 07:01 下午 03/4/2020

    subject but typically folks don at talk about these issues.

  • you can check 08:40 下午 03/4/2020

    When I start your Rss feed it seems to be a lot of garbage, is the issue on my side?

发表评论

电子邮件地址不会被公开。